The Dublin Bay Biosphere reserve is comprised of Dublin Bay, North Bull Island and adjacent land, including parts of Dublin city. It contains one of the finest sand dune systems on the island of Ireland and is internationally recognised in terms of its conservation value. There are high quality examples of several rare and threatened coastal habitats present within its area.
Fingal County Council, a Biosphere partner, recently commissioned University of Exeter student Tess Handby to conduct a survey of Brent Geese in the Biosphere reserve. This video explains the reasons behind the research and demonstrates the methods employed.

Objectives:
Dublin City Council and its partners commissioned 1 Minute 40 Media to produce a video to raise awareness about the importance of Dublin Bay’s Biosphere conservation in the context of Brent Geese migration. Dublin City Council’s target audience is Dublin residents as well as visitors from other parts of Ireland and abroad.

Solution:
To connect the public with the idea of conserving the bay, 1 Minute 40 Media suggested using a real-life example to highlight the human angle of the story. On winter 2020, Tess Handby, from Exeter University moved to Dublin to study the Brent Geese migration from Canada. We followed her over two days to capture her story in a documentary-style, showing how geese were captured and tagged and the way they rely on the Dublin biosphere. Tess’ genuine passion and dedication to the birds helped us to translate and visually show the client’s key messages.

Result:
The film received significant attention from the public and institutions on social media with more than 1K views in the first few days following publication. It has also been shared on social media by viewers and bird lovers and bird organisations.
As our client says: “No birds were harmed during the making of this video - Not too sure about the camera though!”

STORYTELLING/DOCUMENTARY

Client: Dublin Bay Biosphere
Production: 1 Minute 40 Media
Director: PM Ledoux
Agency: 1 Minute 40 Media
DoP/Editor/Maps: PM Ledoux
Voice: Meg Healy
Date: January 2020

Created in 1992, First Trust bank in Northern Ireland rebranded as AIB to create a “shared and unified” brand across all business operations from 2020. AIB Group has invested £10 million in transforming First Trust Bank.

Objective:
AIB required a 30-second promotional video to communicate the bank’s change of brand and name from FTB to AIB. A key requirement was that the video be produced in both horizontal (16:9) and vertical formats (9:16) to be broadcast in all AIB branches across Northern Ireland.

Solution:
To emphasise the Northern Irish identity of AIB’s northern branches, 1 Minute 40 Media travelled to several of the region’s renowned beauty spots also using scenic drone footage. Combining footage of the rebrands of the various branches with impressive shots of the region helped to successfully anchor AIB visually in Northern Ireland.

Result
The video is currently shown daily  in 15 AIB branches across Northern Ireland

PROMO/BRAND STORY

Client: AIB Northern Ireland
Production: 1 Minute 40 Media
Director: PM Ledoux
Agency: 1 Minute 40 Media
DoP/Editor: PM Ledoux
Date: January 2020

The National Kidney transplant service at Beaumont hospital carries out up to 170 kidney transplants a year and  is located at Beaumont Hospital in Dublin

Objective:
The Irish kidney transplant service commissioned 1 Minute 40 Media to produce a set of short explainer videos to help patients understand the steps involved in a kidney transplant. When a patient prepares for a kidney transplant, there are various scenarios that their doctor is required to explain in advance. Some of the scenarios have similar elements so the aim was to help reduce the doctor’s workload by providing a tool to inform the patient in different ways of the various scenarios available.

Solution:
1 Minute 40 Media proposed to use short explainer videos to help doctors to communicate the different steps and scenarios involved in a kidney transplant. The doctors recorded the video narrative at 1 Minute 40 studio where they were able to read the pre-approved text straight from the prompter. This enabled a fast turnaround for the recording and, crucially, ensured an efficient use of the doctor’s time. Using a green wall as a backdrop also allowed 1 Minute 40 Media to insert a suitable hospital background during post production, also saving on time demands for the doctor. As part of the explainer, key details of the various scenarios were prepared in 2D animation to run alongside the recorded narrative, reinforcing communication and helping the viewer to understand the different steps more clearly.

Result:
1 Minute 40 Media produced thirteen 3-7 min 13 videos available on specialised websites for people scheduled to receive a kidney transplant.

EXPLAINER/ANIMATION

Client: NKTS
Production: 1 Minute 40 Media
Director: PM Ledoux
Agency: Purple
DoP/Editor: PM Ledoux
Date: October 2018

Alpha-1 Foundation Ireland is dedicated to raising awareness, increasing diagnosis, promoting research, and improving the treatment of Alpha-1, a serious genetic condition which affects more than 15,000 people, with another 250,000 carriers also at risk on the island of Ireland. Based in the RCSI Education and Research Centre at Beaumont Hospital, their vision is for every person with Alpha-1 in Ireland to be diagnosed and receive specialist care and treatment in a timely fashion.

Objective:
Alpha 1 is a rare disease so testing for cases in Ireland is vital for research to find a cure for this debilitating disease. The challenge for the foundation was to raise awareness and convince Irish people with symptoms relating to Alpha-1 to be tested so the illness is not mistaken for chronic pneumonia or other respiratory conditions. The Foundation requested 1 Minute 40 Media to provide a  video that would incite people to be tested through a straightforward blood test.

Solution:
1 Minute 40 Media drew up a proposal to communicate the call to action through the personal story of Anne, an Alpha-1 sufferer in Donegal. By finding a real-life example of a family affected by the disease, this human story delivers a genuine and very positive message. The human story proved to be a more effective way to emphasise the importance of testing than using animation to explain the challenges of the disease. By testing for Alpha-1, Anne explains how sufferers can learn about the illness and adapt and protect their lungs, leading to a longer and better quality of life for sufferers and their families.

Result:
Since 2015, the video has been used successfully for regular communication activities such as conferences, website, presentations and awareness-raising campaigns. The Foundation has seen a marked increase in testing requests. The film also received a commendation at the Irish Healthcare Awards with the client confirming “…this film is the best educational tool we have”.

STORYTELLING/DOCUMENTARY

Client: RCSI Alpha1 Foundation
Production: 1 Minute 40 Media
Director: PM Ledoux
Agency: Purple
DoP/Editor/Fx: PM Ledoux
Date: June 2016

The Insurance Institute is a professional body offering educational services to its members. It provides its members with access to their local insurance network, offering mentoring opportunities, study supports and professional development.

Objective:
The Insurance Institute approached 1 min 40 to produce a video that would explain who they were and the work they carry out. It is an historical institute, so their objective was also to mark 150 years of education in insurance industry and to present their revamped image in a new and modern office space with online tools and services.

Solution:
To showcase the Insurance institute as an organisation that brings a rich experience of educating and working with generations of insurers and which is also adapting successfully to the Digital Age, we proposed to film the move to their new office space. This was an opportunity to highlight the organisation’s excellent online facilities, in particular their online courses. It was also a chance to present the profiles and real-life stories of some of their students in a new modern environment on their journey to earning their diplomas which are now fully recognised by the Sligo Institute of Technology. These success stories were also an important way to illustrate how the insurance industry is an attractive career choice, providing a path to various career opportunities.

Result:
Well-packaged Corporate video that is used regularly at events, conferences and on the Insurance Institute website.

STORYTELLING/DOCUMENTARY

Client: The Insurance Institute
Production: 1 Minute 40 Media
Director: PM Ledoux
Agency: 1 Minute 40 Media
DoP/Editor/Fx: PM Ledoux
Date: July-Nov 2015

Dublin’s four local authorities have joined together to develop Dublin Climate Change Action Plans 2019-2024. These plans outline the actions each authority will take in response to the climate change challenges facing Dublin.

Objective
The Dublin County Council is made up of its four local authorities and required a video to raise awareness and inform the public about their climate action plans. It was key for the Council to showcase a selection of initiatives to encourage the population to participate in local public consultation meetings ensure people asked questions and provided their opinions online.

Solution
To reach out to the population and encourage genuine engagement with the Council’s plans, 1 Minute 40 Media took a journalistic approach and proposed an explainer/case study video. Raising awareness and informing was especially important. The use of striking archive footage showing the serious consequences of climate change was used to attract and maintain the viewer’s attention. This was combined with the filming concrete examples of the Councils actions already in place over two days and integrating specific interviews with the four city council members in charge of the plan.

Result
A 3-minute video that captured to Council’s plans with a clear call to action to citizens. This was shared on all Dublin social media and websites and ensured a high response rate to the online consultation and high levels of attendance at the public consultation meetings

CASE STUDY/EXPLAINER

Client: Codema/Dublin County
Production: 1 Minute 40 Media
Director: PM Ledoux
Agency: 1 Minute 40 Media
DoP/Editor/Fx: PM Ledoux
Date: January 2018

Founded as the national training body for surgery in Ireland, The Royal College of Surgeons in Ireland (RCSI) has been at the forefront of healthcare education since its establishment in 1784.

Objective
RCSI required a  video to explain their main education programme (Medicine, pharmacy and Physio) . It also wanted to raise its visibility and promote the College as an innovative, world-leading international health sciences university and research institution offering education and training at Undergraduate, Postgraduate and Professional level, thus attracting more students.

Solution
1 Minute 40 Media took a journalistic approach compiling a selection of student testimonies in dynamically edited interview formats. By interviewing more than 50 students over three days, they optimised space and time by using a green wall to allow flexibility with various RCSI backgrounds. They also captured the atmosphere of the College to illustrate the interviews by filming  the students over two days in class, sitting exams and training.

Result
Four individual films that tell the human story through real testimonies and the voice of students about what it is really like to study at RCSI.

CASE STUDY/TESTIMONIES

Client: Royal College of Surgeons in Ireland
Production: 1 Minute 40 Media
Director: PM Ledoux
Agency: Lotus
DoP/Editor/Fx: PM Ledoux
Date: January 2018

The Insurance Institute is a professional body offering educational services to its members. It provides its members with access to their local insurance network, offering mentoring opportunities, study supports and professional development.

Client request:
The Insurance Institute wished to replace their paper-based annual report with a video that showcases their work from the two previous years and their plans for the next two years.

Solution & approach:
Having a long partnership with the Insurance Institute for over 4 years allowed us to work with the material filmed at the different events, CPDs and conferences, creating a video that brought together all the aspects of the Institute. With the help of the communication team, we wrote the story and used an autocue to record Mr Dermot Murray, the CEO of the Institute on camera and used his voice as the main commentary. Working with archives and existing material, we also created rich and diverse visual effects to help the story flow and be visually interesting.

Delivery and impact:
A three and a half-minute video that showcase and demonstrate the Insurance Institute day-to-day work and efforts to help its members gain quality education and continuous professional education. The video also allowed the Institute to save on costs of not printing and posting the annual report on paper with a much higher target audience reach than the previous years.

EXPLAINER/ANIMATION

Client: The Insurance Institute
Production: 1 Minute 40
Directed: PM Ledoux
Agency: 1 Minute 40
DoP/Editor: PM Ledoux
Date: January 2019

Objective
To provide a mini documentary on the careful restoration of a 1960s Mercedes 600 limousine and to illustrate the passion, care and high levels of attention to detail involved in restoring such a car.

Solution
1 Minute 40 Media followed the gradual restoration of the car over a period of one-year filming intermittently and carrying out interviews at different stages with the owner of the garage. This covered the repairs, the challenges encountered, and the various crafts involved as well as mechanics, leather work carpentry, body of the car and paintwork as well as the search for car pieces from the period. The restoration fully replicated the careful processes of the time.

The result:
An 8-minute documentary which not only explains the passionate restoration of the car but also its particular place in history and the importance of this car in the 1960s - owners of the Mercedes 600 limousine often included famous figures such as The Pope and Elvis. It includes a series of short clips about the specific techniques used during each stage of the restoration project. The film has been a successful way to promote the dream of sharing a passion and owning a special piece of history.

STORYTELLING/DOCUMENTARY

Client: Car Dock Classics - Ireland
Production: 1 Minute 40
Directed: PM Ledoux
Filmed & Edited: PM Ledoux
Date: Aug. 2015

Objective:
To provide six dynamic and exciting promotional video clips on experiencing adrenalin sports to broadcast on Setanta TV and encourage those seeking adventure and excitement to purchase vouchers.

Solution:
To create the dynamic atmosphere around High adrenalin sports, 1 Minute 40 Media planned the shoot using drones and GoPro cameras on planes and parachute jumps as well as in racing cars. Filmed over six days captured the different aspects of these fast-action activities

Result:
1 Minute 40 Media provided six dynamic clips promoting the exciting sensation of each of the extreme sports of Formula 1 racing, parachute jumping, flying a plane and driving a 4X4 in the woods and hovercraft, as well as horse-riding and archery.

CASE STUDY/BRAND STORY

Client: All Gifts / SETANTA
Production: 1 Minute 40
Agency: Purple
Directed: PM Ledoux
Filmed & Edited: PM Ledoux
Date: Oct. 2015

Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.

Objective:
To create a film to encourage and call on young university students to apply for the Huawei ICT and innovation  development programmes in China.

Solution:
1 Minute 40 Media carried out a series of interviews at different universities in Ireland to collect testimonies and personal experiences of students who had taken part in the Huawei exchange programme in China. Using photos and footage provided by the students of their year abroad alongside the interviews, it was edited in a dynamic and engaging, social-media style.

Result:
A 3 -minute, motivational and inspirational video reflecting the true experience of young students travelling helps to promote the positive experience available to others. The human and personal stories of the students are reassuring and an effective way to generate interest and promote the company’s CTA.

BRAND STORY/TESTIMONIES

Client: Huawei
Production: 1 Minute 40
Directed: PM Ledoux
Agency: Lotus
DoP/Editor: PM Ledoux
Date: January 2018

Objective:
Loreto’s school principal entrusted 1Minute40 Media to create a short film that would showcase the south Dublin secondary school and its facilities

Solution:
1 Minute 40 Media’s goal was to replicate the positive atmosphere for learning and development they encountered in the school. By using drone footage of the area, filming highlighted the inescapable beauty of the grounds and facilities. By planning two full days of filming in the school, the crew captured the activities of students of different ages participating in their classes ranging from art, Home Ec and highlighting the brand-new sports facilities etc. With dynamic editing, upbeat music coupled with the natural sound of student voices, key words representing the core values of the school present the different facets of the story of a student’s experience and the opportunities for learning at Loreto Dalkey. Result:
A 3-minute video presenting dynamic school-life and the wide variety of learning opportunities available in Loreto’s unique setting on the coast of Dalkey. The video has contributed to an increase in enquiries to the school, particularly from potential overseas students.

BRAND VIDEO

Client: Loreto School
Production: 1 Minute 40
Agency: Purple
Directed: PM Ledoux
Filmed & Edited: PM Ledoux
Date: Nov. 2015